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The TransAtlantic Blog
Free Cultural Insights and Communication Tips You Can Use Right Away.



What Your Sentences Are Saying Behind Your Back
You think your words say it all. But there's more to a message than words. Your sentence structure may send a different message and even work against you.
4 days ago


What You May Get Wrong About American Directness (And Why It Could Be Costing You Deals)
Phrases like “cut to the chase” and “tell it like it is” suggest that Americans say what they mean. But the reality is more nuanced than it appears. For sales conversations, knowing when to dial back directness is essential.
Feb 2


Is Your Team Ready to Sell to US Buyers?
Test your team's ability to sell in the US. This 5-question checklist isn't about English proficiency or product quality. It's about how your team shows up, adapts, and persuades in US business contexts.
Jan 16


The Extra Layer: What Non-Native Speakers Have to Push Through
If communicating in English feels like you're working twice as hard, you're right. Learn why communication in a second language demands more and how you can lighten the load.
Dec 23, 2025


Is Your Presentation Style Too Formal for U.S. Audiences?
Better too formal than too informal — in the U.S., this safe strategy may backfire. Here are five signs of excessive formality and tips on finding the right presentation style.
Dec 7, 2025


How to Disagree with Your U.S. Colleagues, Partners, and Clients
For international professionals doing business in the U.S., expressing disagreement in English can be tricky. Here's a research-supported formula that can help you disagree more smoothly and constructively.
Nov 19, 2025


Selling in English When It Isn’t Your Mother Tongue
Pitching and closing deals isn’t easy. Doing it in English is even harder. But there's one key skill that can help you handle high-stakes conversations in English with ease.
Oct 31, 2025


Struggling to Reach Your Team, Clients, or Key Stakeholders?
If you're not getting through to your audience, your communication may be missing the right balance of two essential ingredients: conciseness and consideration.
Oct 12, 2025


Yes, Introverts Can Be Great Storytellers – Here’s How
Many people believe that storytelling is only for extroverts. But introverts have natural strengths that set them up to truly master this crucial communication skill.
Sep 27, 2025


Three Surprising Differences Between Everyday and Business Culture in the U.S.
Thinking that everyday behaviors and business practices always match, could result in serious blunders. What’s customary in daily life on the one hand and appropriate in business on the other can diverge in unexpected ways. Read about three areas that require you to adapt when you go from everyday life to professional setting.
Sep 11, 2025


Are You the Delivery Person or the Owner?
Owning your communication is key to being a credible leader who can influence teams, partners, and clients. Simply delivering ready-made messages won’t do the job. Learn about three ways to maintain ownership even when using AI.
Aug 29, 2025


Why You Need to Learn to Interrupt Others
There are many reasons why you would want to - and should - speak up during a meeting. But you don't do it, because you're not sure when and how to cut in. Get tips and tools for effective interrupting - so your ideas don't remain stuck in your head but make it into the conversation.
Aug 18, 2025


"Betriebsurlaub"? Not in the U.S.
Company-wide summer breaks are normal in parts of Europe, but highly unusual in the US. How can you ensure that collaboration with your U.S. partners stays on track, even as you slow down for the summer?
Aug 4, 2025


Five Rules Every Leader Should Follow in Email Writing
Five email-writing principles that will increase the chances that your recipients will read your messages, understand them, and follow up with action.
Jul 7, 2025


In the Media: Insights on Intercultural Competence
I recently had the opportunity to share my insights on intercultural competence in two expert interviews for the Austrian HR platform hr.web.
Jun 27, 2025


Storytelling or Oversharing? How Not to Cross the Line.
Many people are aware of the benefits of storytelling in business - but there's a lot that can go wrong when you share a story. Learn about the risks of storytelling and how to avoid them.
Jun 19, 2025


Is Your Language at War? A Closer Look at Military Expressions in Business
War metaphors are common in U.S. business communication. They project urgency, unity, and determination - but they can also trigger negative reactions. Learn about the upsides and downsides of military expressions in business.
May 30, 2025


Florida Explained: Business, Lifestyle & Local Know-How. Part 2.
Read about three aspects of Florida life that may surprise you: the long-standing tradition of beach driving, a vibrant and supportive startup scene, and a popular outdoor marketing technique.
May 9, 2025


Employee Benefits Are Cultural Too.
Size is a big difference between Austria and the U.S. - but not the only one. For professionals relocating to the U.S., employee benefits can be a complex hurdle.
Apr 25, 2025


Silence, Small Talk, or Speaking Out: How to Handle Conversations During Tense Times
As an international professional in the U.S. workplace, it can be confusing to know what to say in polarizing times. Here are five insights that will help.
Apr 11, 2025
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