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The TransAtlantic Blog
Free Cultural Insights and Communication Tips You Can Use Right Away.



You Explain. They Don’t Follow. Try Signposting.
Whether you're speaking at a conference or pitching at a trade show, signposting makes your message easier to process and follow. Learn more about why this technique is essential for anyone who wants to make sure their message lands.
Aug 21


What Florida Weather Can Teach Us About Communication
There's a lot Florida weather can teach us about communication. From afternoon storms to rainbows — read about the surprising parallels.
Jul 29


Echoing: Small Technique, Strong Effect
Echoing is a practical communication technique that can help you lead better sales conversations and team discussions. For non-native speakers, it's particularly useful.
Jul 7


How to Lead Into a Story During a Sales Conversation
A story dropped into a conversation without transition can feel like an interruption or, even worse, be confusing to the listener. This article describes five frames that ensure your stories tie in smoothly and don’t feel out of context.
Jun 22


Too Nice or Too Rude? How to Be Assertive Without Coming Across as Aggressive.
Articulating your thoughts with enough confidence and directness to be effective, but not so much that you sound aggressive, is one of the biggest challenges for international professionals working in English. Learn more about the three main components of assertiveness.
Jun 10


A Simple American Question That Trips Up Most Non-American Professionals
Insights into the meaning of a small question with real stakes — and tips for how to answer it: What's your story?
May 14


This One Change Will Make You a More Persuasive Communicator: Get Active.
US business communication is action oriented. Speaking like a “doer” is essential. Active voice is a key tool for that. Learn more about changing your style to be more dynamic, engaging, and persuasive.
Apr 21


Why Do Some Presentations Stick and Others Not?
Presentations and pitches only work if the key information in them is remembered and effective. Learn about an essential principle that can help you achieve that.
Mar 27


Presentation or Pitch? The Difference That Matters
What's the difference between presenting and pitching? In this post, I share where they overlap and what extra steps take you from presentation to winning pitch.
Mar 6


What Your Sentences Are Saying Behind Your Back
You think your words say it all. But there's more to a message than words. Your sentence structure may send a different message and even work against you.
Feb 21


What You May Get Wrong About American Directness (And Why It Could Be Costing You Deals)
Phrases like “cut to the chase” and “tell it like it is” suggest that Americans say what they mean. But the reality is more nuanced than it appears. For sales conversations, knowing when to dial back directness is essential.
Feb 2


Is Your Team Ready to Sell to US Buyers?
Test your team's ability to sell in the US. This 5-question checklist isn't about English proficiency or product quality. It's about how your team shows up, adapts, and persuades in US business contexts.
Jan 16


The Extra Layer: What Non-Native Speakers Have to Push Through
If communicating in English feels like you're working twice as hard, you're right. Learn why communication in a second language demands more and how you can lighten the load.
Dec 23, 2025


Is Your Presentation Style Too Formal for U.S. Audiences?
Better too formal than too informal — in the U.S., this safe strategy may backfire. Here are five signs of excessive formality and tips on finding the right presentation style.
Dec 7, 2025


How to Disagree with Your U.S. Colleagues, Partners, and Clients
For international professionals doing business in the U.S., expressing disagreement in English can be tricky. Here's a research-supported formula that can help you disagree more smoothly and constructively.
Nov 19, 2025


Selling in English When It Isn’t Your Mother Tongue
Pitching and closing deals isn’t easy. Doing it in English is even harder. But there's one key skill that can help you handle high-stakes conversations in English with ease.
Oct 31, 2025


Struggling to Reach Your Team, Clients, or Key Stakeholders?
If you're not getting through to your audience, your communication may be missing the right balance of two essential ingredients: conciseness and consideration.
Oct 12, 2025


Yes, Introverts Can Be Great Storytellers – Here’s How
Many people believe that storytelling is only for extroverts. But introverts have natural strengths that set them up to truly master this crucial communication skill.
Sep 27, 2025


Three Surprising Differences Between Everyday and Business Culture in the U.S.
Thinking that everyday behaviors and business practices always match, could result in serious blunders. What’s customary in daily life on the one hand and appropriate in business on the other can diverge in unexpected ways. Read about three areas that require you to adapt when you go from everyday life to professional setting.
Sep 11, 2025


Are You the Delivery Person or the Owner?
Owning your communication is key to being a credible leader who can influence teams, partners, and clients. Simply delivering ready-made messages won’t do the job. Learn about three ways to maintain ownership even when using AI.
Aug 29, 2025
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