My Transatlantic Story
Five transatlantic moves and a life lived across two continents: Europe and North America. I've been a student, a university lecturer, a business owner, and more on both sides of the Atlantic — and it's given me deep insights into what it takes to be successful here and there (right now, here is the U.S.).
The challenges faced by European companies and leaders as they navigate U.S. business environments have become my personal passion and my professional focus.​​ They are the reason why I founded TransAtlantic Coaching & Training.
​At TransAtlantic, I combine my real-world business expertise, my academic background, and my passion for teaching to develop highly customized programs for clients — teams and executives who need to be in sales conversations with US buyers, whether it's at trade shows, in distributor meetings, or in virtual calls with potential partners.
​
-
My US business experience: I have been involved in our family company for the past 15 years, leading communication projects and pitching at trade shows — and I run my own business.
​​
-
My academic background: I have a Master's Degree in German, English, and Spanish translation and a Doctoral Degree focused on the role of language and culture in international business. I'm also an ACI Certified Confidence Coach.
​​
-
My passion for teaching: I have lectured extensively at Austrian and American universities, including the University of Vienna, Rollins College, and Stanford Continuing Studies. My corporate clients are from a wide range of fields, including automotive, tech, and defense. ​
​​
My goal is to help my clients strengthen the skills and strategies they need to communicate more confidently and effectively, forge great relationships, and build profitable ventures in the U.S.
​
I would love to help you, too!
​
Dr. Elke Framson