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Dr. Elke Framson
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Intercultural Trainer & Communication Coach
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Join date: Oct 31, 2022
Posts (61)
Feb 2, 2026 ∙ 4 min
What You May Get Wrong About American Directness (And Why It Could Be Costing You Deals)
Phrases like “cut to the chase” and “tell it like it is” suggest that Americans say what they mean. But the reality is more nuanced than it appears. For sales conversations, knowing when to dial back directness is essential.
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Jan 16, 2026 ∙ 3 min
Is Your Team Ready to Sell to US Buyers?
Test your team's ability to sell in the US. This 5-question checklist isn't about English proficiency or product quality. It's about how your team shows up, adapts, and persuades in US business contexts.
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Dec 23, 2025 ∙ 4 min
The Extra Layer: What Non-Native Speakers Have to Push Through
If communicating in English feels like you're working twice as hard, you're right. Learn why communication in a second language demands more and how you can lighten the load.
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