How to communicate with your visitors to not bore them or scare them away. Exhibiting at a US trade show is an investment of many...

Why do Americans smile so much? And to what extent should you adjust to the American way and put on a smile when you do business in the US?

Localizing your communication skills is about creating better understanding. It's a crucial step if you want to reach your stakeholders.

Seven key benefits of cross-cultural coaching & training